Resources

Originality can pay off in fund marketing, but not always. And, in fact, it can be dangerous – as when […]

The simple answer to this question is that good website user experience can boost your assets under management. How? Because […]

 There are a number of things you must do to create persuasive fund marketing content. In short, you must keep […]

A data scientist can be a massive asset to any fund marketing team. But to help he or she do […]

One of the many ways in which AI can help with fund marketing, is through its ability to provide quick […]

Before you launch a fund it is vital to first understand who you are selling to – and that means […]

To stop a fund launch running out of steam, you must develop a marketing plan for the six to twelve […]

To use targeted email campaigns in financial marketing, you must first analyse how your prospects interact with your existing content. […]

Using client personas is a powerful technique for anyone in the fund sector, but to really boost your fund marketing […]

To make the most of account-based marketing (ABM), your sales and marketing teams must get together and identify which of […]

You can significantly speed up your fund marketing cycle by analysing all the sales and marketing data you hold to […]

Structured marketing is a strategy that concentrates on sending out content in a structured way, which can be planned weeks […]

To boost AuM through data gathering, you must discover the motivation and risk profile of your prospective and existing investors. […]