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Naval terminology has its fair share of applicable terms we use without thinking about their watery origins. “Showing your true […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Recently you may have heard a lot of colleagues delving into the weeds of machine learning fundamentals. It’s not without […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Marketers at hedge funds and private equity firms face a daily tightrope walk: maintaining their ‘business brain’ to convert leads […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Trust and technology have rarely gone hand in hand. Skynet and The Matrix haven’t exactly helped. But blockbusters aside, the […]

The fund marketer’s reputation has U-turned in recent years. No longer are they relegated to the basement like Harry Potter, […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

There’s an unavoidable truth in fund marketing that you’ll hear from fellow comrades, and especially from us: the job is […]

If this decade has proved anything so far, it’s that ‘tech buyup’ has dominated financial services marketing. It’s not surprising […]

Promoting a fund is a big deal, and nobody knows this better than the marketer. There’s many steps an effective […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Each of the financial world’s sub-pockets has its own love-hate relationship with digital. Much of this depends on how ‘with […]

You could spend a whole afternoon responding to comments on LinkedIn, or staring at website hits with a morning coffee. […]