Blog

The Fund Marketer Go-to-Market Strategy

This article outlines a comprehensive go-to-market strategy for a new fund launch. It details the target audience, key messaging, marketing […]

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Blog

How To Measure Marketing Attribution And Push A Fund Forward

A digital marketing campaign is like a candy trail, where every piece of content follows from the last on the […]

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Blog

The Month in Digital Marketing for Finance – March 2024

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

The 3-step Roadmap for Pursuing AI Projects

Outlining the benefits of AI is one thing. Integrating the tech helper as an extra puzzle piece for your fund […]

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Blog

Making Social Media Sharing Work For Your GTM Strategy In Fund Marketing

You may house the greatest fund analysis content on the market, but it’s no good hiding it in a broom […]

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Blog

The Month in Digital Marketing for Finance – February 2024

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

5 Considerations For Advisers: SEC’s ‘Marketing Rule’

Advertising performance makes up the bread and butter for fund marketers. However, US-based investment advisers should double check strict requirements […]

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Blog

Advisers Take Action: Complying with the SEC’s ‘New Rules’

US investment professionals, be aware: the SEC’s ‘New Rules’ are in full force that can affect your investor communications. Introduced […]

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Blog / Company News / Product

The ProFundCom AI Roadmap

For fund managers, AI in marketing automation unlocks crucial advantages. This includes hyper-personalization, which reaches ideal investors, optimizes campaigns in […]

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Blog

The Importance Of Email Templates For Branded Fund Content

Despite the influx of all new digital marketing channels, most investors wouldn’t choose to find funds by flicking through a […]

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Blog

The Month in Digital Marketing for Finance – January 2024

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

10 Challenges Facing Fund Marketers in 2024

Here are just some of the significant challenges facing fund marketers today. Cutting through the Noise: The financial landscape is saturated […]

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Blog

How Funds Can Develop ABM With User Identification

You don’t have to be a super sleuth these days to identify investors keen on your products. Technology has done […]

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Blog

Six Simple Hacks For Creating And Sharing Fund Content

Marketing finds itself as the middleman. It’s not only tough to find new investors by creating and sharing great content, […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in December 2023?

The chart below shows the sentiment across the main financial sectors in December 2023.   Sentiment Tracking from the last 24 […]

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Blog

The Month in Digital Marketing for Finance – December 2023

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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