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The Month in Digital Marketing for Finance – March 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog
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‘More With Less’ Strategies for Experimenting With HQ Fund Content Formats
When a fund marketer delves deep into the mine of investor data, they’ll realise their audience is far from one-note. […]
Analytics / Blog / Knowledge
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The Silent Drain: Bot Farms, Click Fraud, and the Erosion of Fund Marketing ROI
The hyper-connected digital landscape, while a boon for fund marketing, is constantly assaulted by sophisticated bot farms. These automated armies, […]
Blog
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Gain a Deeper Understanding into Today’s Ideal Investors
Gain a Deeper Understanding into Today’s Ideal Investors In the good old days, a fund manager may have met a […]
Blog
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Format To Functionality: 4 Tricks to Supercharge Website Engagement
It may sound like a broken record, but a website really is the most valuable direct marketing tool on the […]
Blog
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The Month in Digital Marketing for Finance – February 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog / Knowledge
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The Rising Threat of Bad Bot Traffic in Fund Marketing and Hedge Funds
The digital landscape has become an essential battleground for hedge funds and asset managers looking to attract and retain investors. […]
Blog
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Demand Generation vs. Brand Awareness: A Fund Manager’s Perspective
Brand awareness and demand generation are not one and the same. They should not be pitted as a ‘this works […]
Blog
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10 Tips to Establish Branded Fund Content Across the Globe
Digital marketing has made the world feel a little smaller – and that’s a very good thing for fund marketers. Back […]
Blog
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The Month in Digital Marketing for Finance – January 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog / Content / Knowledge
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How to Effectively Re-Engage an Unresponsive Audience
When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately […]
Blog
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Four Useful Ways to Qualify Prospects Using Digital Marketing
Knowing which prospective customers will break through to fully-fledged investors is a fickle matter. At least, it was, without the […]
Blog
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Why Brand Awareness is So Important for Fund Managers
At face value, fund marketing is all about promoting and offering investment products to budding investors. But any fund marketer […]
Blog / Company News
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The ProFundCom’s Youtube Channel With a Focus on Investor Engagement and Communication
ProFundCom’s YouTube channel, @profundcom814, is a valuable resource for professionals in the financial sector seeking to enhance their digital marketing […]