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Once, when guiding investors from awareness of a fund opportunity toward allocation, the linear sales funnel was gospel. But times […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Hedge funds’ reluctance to join the social media frenzy has been detrimental. That will continue if such channels get ignored, […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

From our investigation into 100 leading hedge funds, we identified that 43% exhibited no blog at all. Given the credibility […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Naval terminology has its fair share of applicable terms we use without thinking about their watery origins. “Showing your true […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Recently you may have heard a lot of colleagues delving into the weeds of machine learning fundamentals. It’s not without […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Marketers at hedge funds and private equity firms face a daily tightrope walk: maintaining their ‘business brain’ to convert leads […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Trust and technology have rarely gone hand in hand. Skynet and The Matrix haven’t exactly helped. But blockbusters aside, the […]

The fund marketer’s reputation has U-turned in recent years. No longer are they relegated to the basement like Harry Potter, […]