Storytelling is a hot marketing trend and with good reason – as we are all hard-wired to enjoy stories. And you can tap into this powerful force by telling a story about your company that shows your clients and prospects exactly who you are, and what you do (and, in the process, why they should do business with you).
To do this effectively, you must weave a story around issues that are relevant to your prospects and which, as with any good story, have a hero that saves the day. And that hero is going to be your company. You can also use stories about your customers and how they have benefitted from your products or service – as showing your prospects how people just like them have benefitted from your help is far more powerful than you just telling them about it.
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