Three main factors drive a successful fund launch: varied and effective content, well-educated internal teams, and a strong PR campaign.
More specifically, you must have interesting content ready to be sent out to your potential investors. Also, you must ensure that your internal teams are properly informed about every aspect of your new fund – so they know what it is, what it does and who it appeals to. In addition, you need to make as much noise as possible during the actual launch, through live events, blog posts, press releases, social media posts, promotional videos, email blasts – and anything you can think of that helps get the message out there.
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