‘White Papers’ Archive

Subscribe to our insights

Our insights will give you information on trends in the industry, white papers, best practices as well as news about ProFundCom.

White Papers

Five Steps To Creating And Distributing Great Fund Marketing Content

COVID 19 has changed the world in many ways. And in fund marketing it’s had one big and irreversible effect: […]

READ NOW
White Papers

How Funds Can Use CRM And Digital Marketing To Raise Assets In 2022

CRM systems and Digital Marketing platforms can be distance-cousins. Whether you are in sales or marketing within a fund, the […]

READ NOW
Blog / White Papers

How To Use Digital Marketing To Stand Out As An Asset Manager And Avoid Strategic Decay

Success, as any Manchester United fan can tell you, doesn’t always last. Sometimes what you’ve been doing successfully for years […]

READ NOW
White Papers

Fund Marketing Lessons From 2021 – And What They Mean For 2022

It goes without saying that much has changed over the last couple of years – in all walks of life. […]

READ NOW
Blog / White Papers

How The Lessons of 2020 Can Help You Accelerate Your Digital Marketing Strategy In 2021

2020 was, of course, the year of COVID-19. In the future, it will be one of those years that always […]

READ NOW
Blog / White Papers

How Can Funds Use A CRM To Raise And Retain Assets?

Fund marketing has gone digital. This hasn’t happened overnight – it’s a long trend that has been sent into overdrive […]

READ NOW
Blog / White Papers

How Do You Market To The Invisible Investor?

The world just went digital. Admittedly it’s a process that’s been ongoing for a couple of decades, but the coronavirus […]

READ NOW
Blog / White Papers

How To Use Automation To Improve The Investor Experience

Today, in every sector, the customer experience is more important than ever before. People want and expect service providers to […]

READ NOW
Blog / White Papers

How To Improve Client Engagement In The Wealth Management Sector

In wealth management, client experience matters. Do it well and your clients will be more loyal – and more open […]

READ NOW
Blog / White Papers

The ProFundCom Guide To Effective Blog Marketing

Blogging can be good for business. Since the advent of the internet, many businesses have boosted sales, conversions and brand […]

READ NOW
Blog / White Papers

Using Your Website To Generate Leads

Your website is vital, as it’s where the majority of people will have their first meaningful interaction with your brand. […]

READ NOW
Blog / White Papers

6 Ways To Use AI To Boost AuM

As marketers, we live in exciting times. The rise of artificial intelligence (AI) provides the means to use data and […]

READ NOW
Blog / White Papers

The ProFundCom Guide To Investor-Centric Marketing

Without customers, you haven’t got a business – that’s true of any firm in any sector. This is why good […]

READ NOW
Blog / White Papers

How To Turn Cold Leads Into Hot Prospects

It’s a question the fund marketing teams everywhere struggle with. These leads have obviously looked at your content at some […]

READ NOW
Blog / White Papers

The ProFundCom Guide To Aligning Your Sales And Marketing Teams

Sales and marketing teams are notorious for not getting on, so these two departments – in any company – are […]

READ NOW
Blog / White Papers

How To Boost Growth Through Fund Marketing Automation

One of the keys to success with any business is to do more with less. That enables you to cut […]

READ NOW