Five Steps To Creating And Distributing Great Fund Marketing Content
COVID 19 has changed the world in many ways. And in fund marketing it’s had one big and irreversible effect: […]
How Funds Can Use CRM And Digital Marketing To Raise Assets In 2022
CRM systems and Digital Marketing platforms can be distance-cousins. Whether you are in sales or marketing within a fund, the […]
How To Use Digital Marketing To Stand Out As An Asset Manager And Avoid Strategic Decay
Success, as any Manchester United fan can tell you, doesn’t always last. Sometimes what you’ve been doing successfully for years […]
Fund Marketing Lessons From 2021 – And What They Mean For 2022
It goes without saying that much has changed over the last couple of years – in all walks of life. […]
How The Lessons of 2020 Can Help You Accelerate Your Digital Marketing Strategy In 2021
2020 was, of course, the year of COVID-19. In the future, it will be one of those years that always […]
How Can Funds Use A CRM To Raise And Retain Assets?
Fund marketing has gone digital. This hasn’t happened overnight – it’s a long trend that has been sent into overdrive […]
How Do You Market To The Invisible Investor?
The world just went digital. Admittedly it’s a process that’s been ongoing for a couple of decades, but the coronavirus […]
How To Use Automation To Improve The Investor Experience
Today, in every sector, the customer experience is more important than ever before. People want and expect service providers to […]
How To Improve Client Engagement In The Wealth Management Sector
In wealth management, client experience matters. Do it well and your clients will be more loyal – and more open […]
The ProFundCom Guide To Effective Blog Marketing
Blogging can be good for business. Since the advent of the internet, many businesses have boosted sales, conversions and brand […]
Using Your Website To Generate Leads
Your website is vital, as it’s where the majority of people will have their first meaningful interaction with your brand. […]
6 Ways To Use AI To Boost AuM
As marketers, we live in exciting times. The rise of artificial intelligence (AI) provides the means to use data and […]
The ProFundCom Guide To Investor-Centric Marketing
Without customers, you haven’t got a business – that’s true of any firm in any sector. This is why good […]
How To Turn Cold Leads Into Hot Prospects
It’s a question the fund marketing teams everywhere struggle with. These leads have obviously looked at your content at some […]