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How to Effectively Re-Engage an Unresponsive Audience
When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately […]
Understanding DMARC and the Consequences of Its Failure
In today’s interconnected world, email is a crucial channel for business communication. However, with the rise of phishing attacks, email […]
Why Bot Traffic Exists: The Good, The Bad, and The Ugly
Why Bot Traffic Exists: The Good, The Bad, and The Ugly In the digital world, bot traffic has become an […]
Avoid the Dreaded Blacklist with Email Deliverability Etiquette
Reputation can be everything. Maintaining a good look builds esteem in the fund world, while a poor show can direct […]
As a Fund Marketer What is the Difference in Email Marketing and Marketing Automation
As a fund marketer, email marketing and marketing automation are related but distinct strategies. Here’s how they differ: Email Marketing […]
What Are The Top Challenges For Email Marketing For Fund Managers
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing […]
Inbox Retargeting Methodology For Fund Managers
Inbox retargeting for fund managers is a digital marketing strategy that leverages email marketing to target potential investors who have […]
Email Phishing Avoidance For Fund Managers
Email phishing poses a significant threat to fund managers for several reasons: Financial Losses: Direct Theft: Phishing emails can trick fund […]
Why Can You Not Add Forms to Emails
There are several reasons why forms are generally not allowed or recommended in emails: Security Risks: Phishing and Malware: Forms embedded […]
The ‘Outlook Lines’ bug
Occasionally, you may notice your template has thin 1-pixel horizontal lines through it. This is due to a known bug […]
How to Increase Subscribers for Your Fund Newsletter
Attracting and retaining subscribers for your fund newsletter requires a strategic approach that combines valuable content, effective promotion, and a […]
Mass Unintentional Unsubscribes from Mailing Lists
Many email automation platform users have seen mass unsubscribes with an odd behaviour pattern when sending out emails. This is […]
Digital Marketing Metrics & KPIs For Fund Marketing Teams
Digital marketing KPIs are qualitative and quantitative values that a fund marketing team uses to track whether or not they […]
The Lastest Problem With Gmail – Pull Through Text and Images
Gmail was messing with the pull-through text. Gmail runs everything through a preprocessor before it displays it, which renames all […]