‘Knowledge’ Archive

Knowledge

Top Marketing Automation Mistakes That Fund Marketing Teams Make

Most marketers surveyed say they use automation in their marketing role, but they need to address the following first. Dirty […]

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Content / Email Templates / Knowledge

Using Inclusive Language In Marketing Content

Marketers are trendsetters with the platforms and channels that they use. As the world becomes more diverse there is now […]

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Email Delivery / Email Templates / Knowledge

How to Make Images in Emails Load Automatically

Images from bulk email tools are barred for very good reasons. The reason why images are not initially loaded is […]

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Email Templates / Knowledge

Litmus Guide For Bullet Points in Emails

Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They […]

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Content / Knowledge

What Should You Next Post – When You Have A Brain Freeze or Writers Block

What should you post next? Are you staring at an empty screen trying to find inspiration for your next LinkedIn […]

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Content / Knowledge

What is Brand Awareness and Why is it Important for Fund Managers

Brand awareness represents how familiar your target investor is with your firm, fund or brand. It also means how well […]

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Analytics / Knowledge

The 5 Most Important Trends To Measure In Your Fund Marketing

Data analytics in marketing is important because it helps the marketing team optimise their performance. Implementing analytics into the marketing […]

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Email Delivery / Knowledge

Outlook Emails Being Delivered But Not My Email Blast

There can be the case where an Outlook message is delivered, but an email may be filtered out if it […]

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Email Templates / Knowledge

Three Best Design Tips For Great Email Templates

Everybody seems to be an expert on email designs. But they are not. In the 20 years that we have […]

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Knowledge

Investor Portal Integration For Fund Managers

More and more managers are building out investor portals. However, the data generated by these portals are not being harvested […]

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Knowledge

Zoom Automations For Fund Marketing

With Webinars and Zoom/ Teams calls now part of the marketing mix, there is a new need to capture this […]

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Knowledge

Bot Traffic and Musk

One of the industry’s dark secrets is how much fake or bot traffic exists. With companies selling advertising based on […]

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Blog / Knowledge

How to Turn Your Website Into A Lead Generation Machine

Your website is vital, as it’s where the majority of people will have their first meaningful interaction with your brand. […]

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Analytics / Knowledge

The Basics Of Digital Marketing Analytics

Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Marketing […]

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Content / Knowledge

ProFundCom Guide To Effective Blog Marketing

Blogging can be good for business. Since the advent of the internet, many businesses have boosted sales, conversions and brand […]

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Email Templates / Knowledge

The Best Email To Attract Engagement

An email template that had been mistakenly sent out by Amazon. Although the full story behind the error is not […]

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