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Content / Email Delivery / Email Templates / Knowledge
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Why Light Html Emails Have Better Delivery Than Heavily Branded Emails in Fund Marketing
In institutional fund marketing, lighter HTML emails consistently outperform heavily branded emails on deliverability. This isn’t a design opinion-it’s how […]
Email Delivery / Knowledge
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Why Sending From a Different Domain Is a Bad Idea
Using a totally different domain (e.g., your fund uses firm.com but sends emails from firm-marketing.com, firmfunds-mail.com, mail-firm.net, etc.) creates major […]
Knowledge
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Why AI is Failing Fund Marketing
An insider’s look at navigating AI’s technical, organisational and regulatory barriers that hinder the digital revolution of financial marketing. Executive […]
Email Delivery / Knowledge
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Why Changing Your Sender’s Email Address for Bulk Emails Is a Bad Idea
Changing the From: address on bulk emails – especially at short notice or without a proper warm-up – creates technical, […]
Content / Knowledge / Marketing Automation
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Why Automated Templates with Embedded Data Are Not Best Practice (and Risk SEC Non-Compliance)
Using automated email templates that dynamically insert client, fund, or performance data may feel efficient, but in practice it creates […]
Email Delivery / Knowledge
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Gmail and Google Workspace – The Hidden Cost
When it comes to email, many of us rely on Google’s services like Gmail and Google Workspace. But there is […]
Email Templates / Knowledge / Marketing Automation
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Complete Marketing Automation Pack For Fund Marketing Teams
There are many smart automation workflows you can build using ProFundCom – tailored especially for fund managers. Here are 10 […]
Content / Knowledge
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LinkedIn Link Previews: Why Images Don’t Always Pull Through (and How to Fix It)
This is a really common (and frustrating) issue on LinkedIn, and it’s caused by a mix of caching, metadata, and […]
Email Delivery / Knowledge
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Understanding Apple Mail Delivery Issues and How ProFundCom Mitigates Them
Since Apple introduced Mail Privacy Protection (MPP) in 2021, the way Apple Mail handles emails has changed dramatically. While these […]
Email Delivery / Knowledge
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3 Crucial Stages for Spotting Smart Spoofed Emails
Spoofed emails are a major problem for everyone with an email address. For financial marketers where the platform is so […]
Email Templates / Knowledge
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From Awareness to Allocation: 5 Email Templates for Every Stage of the Investor Journey
Today’s investor journey is a sprawling digital path. Various platform junctions act as entry points and tollbooths for data handover, […]
Knowledge
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What is the Best Way to Use ProFundcom and Dakota Data
Using ProFundCom and Dakota Data together is a powerful combo for fund marketers and capital raisers. Here’s how you can […]
Blog / Knowledge
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5 Game-Changing Integrations Every Fund Manager Needs to Stay Ahead
Adapting To The Digital Investment Universe It can be a baffling concept, but fund marketing has gone so far beyond […]
Analytics / Email Delivery / Knowledge
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Why Re-Engagement Campaigns Matter
1. Protect Your Sender Reputation If a large portion of your list is inactive, ISPs like Gmail and Outlook take […]