Top Marketing Automation Mistakes That Fund Marketing Teams Make
Most marketers surveyed say they use automation in their marketing role, but they need to address the following first. Dirty […]
Using Inclusive Language In Marketing Content
Marketers are trendsetters with the platforms and channels that they use. As the world becomes more diverse there is now […]
How to Make Images in Emails Load Automatically
Images from bulk email tools are barred for very good reasons. The reason why images are not initially loaded is […]
Litmus Guide For Bullet Points in Emails
Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They […]
What Should You Next Post – When You Have A Brain Freeze or Writers Block
What should you post next? Are you staring at an empty screen trying to find inspiration for your next LinkedIn […]
What is Brand Awareness and Why is it Important for Fund Managers
Brand awareness represents how familiar your target investor is with your firm, fund or brand. It also means how well […]
The 5 Most Important Trends To Measure In Your Fund Marketing
Data analytics in marketing is important because it helps the marketing team optimise their performance. Implementing analytics into the marketing […]
Outlook Emails Being Delivered But Not My Email Blast
There can be the case where an Outlook message is delivered, but an email may be filtered out if it […]
Three Best Design Tips For Great Email Templates
Everybody seems to be an expert on email designs. But they are not. In the 20 years that we have […]
Investor Portal Integration For Fund Managers
More and more managers are building out investor portals. However, the data generated by these portals are not being harvested […]
Zoom Automations For Fund Marketing
With Webinars and Zoom/ Teams calls now part of the marketing mix, there is a new need to capture this […]
Bot Traffic and Musk
One of the industry’s dark secrets is how much fake or bot traffic exists. With companies selling advertising based on […]
How to Turn Your Website Into A Lead Generation Machine
Your website is vital, as it’s where the majority of people will have their first meaningful interaction with your brand. […]
The Basics Of Digital Marketing Analytics
Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Marketing […]