‘Knowledge’ Archive

Knowledge

The Best AI Tools For Fund Marketin

So far we have found a few tools that fund marketing team will find useful as they embrace AI PhotoRoom (for […]

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Knowledge

The Way To Build The Best Landing Page For Fund Marketing

A landing page is a crucial tool for any fund. A landing page is often the first point of contact […]

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Email Templates / Knowledge

Bullet Points and HTML emails

HTML Bulleted lists are always a bit tricky, as you’ve probably found when making them. This isn’t limited to your […]

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Content / Knowledge

Creating Engaging Content For Your Marketing Automation Campaigns

Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People […]

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Content / Email Templates / Knowledge

How Do I Write An Email To An Investor About Bad News

When writing an email to an investor about bad news, it’s essential to be transparent and honest while providing context […]

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Knowledge

Long Form Emails Or Short Form Emails – Which Work?

Your prospects’ attention spans are getting shorter, and decision-makers are not getting less busy. The natural response is to keep […]

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Email Templates / Knowledge

Creating An Outlook Email In A Bulk Email Template

It is self-evident when an email has come from a bulk email tool or a marketing automation system. Over-designed emails […]

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Blog / Content / Knowledge

Has Microsoft Outlook Beaten Google Mail – Looks Like It Has

Gmail’s popularity is falling off a cliff. In September of 2021, they controlled 35 25% of the market. But by […]

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Knowledge

Top Marketing Automation Mistakes That Fund Marketing Teams Make

Most marketers surveyed say they use automation in their marketing role, but they need to address the following first. Dirty […]

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Content / Email Templates / Knowledge

Using Inclusive Language In Marketing Content

Marketers are trendsetters with the platforms and channels that they use. As the world becomes more diverse there is now […]

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Email Delivery / Email Templates / Knowledge

How to Make Images in Emails Load Automatically

Images from bulk email tools are barred for very good reasons. The reason why images are not initially loaded is […]

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Email Templates / Knowledge

Litmus Guide For Bullet Points in Emails

Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They […]

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Content / Knowledge

What Should You Next Post – When You Have A Brain Freeze or Writers Block

What should you post next? Are you staring at an empty screen trying to find inspiration for your next LinkedIn […]

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Content / Knowledge

What is Brand Awareness and Why is it Important for Fund Managers

Brand awareness represents how familiar your target investor is with your firm, fund or brand. It also means how well […]

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Analytics / Knowledge

The 5 Most Important Trends To Measure In Your Fund Marketing

Data analytics in marketing is important because it helps the marketing team optimise their performance. Implementing analytics into the marketing […]

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Email Delivery / Knowledge

Outlook Emails Being Delivered But Not My Email Blast

There can be the case where an Outlook message is delivered, but an email may be filtered out if it […]

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