Knowledge

Blog / Content / Knowledge

How to Effectively Re-Engage an Unresponsive Audience

When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately […]

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Knowledge

Understanding DMARC and the Consequences of Its Failure

In today’s interconnected world, email is a crucial channel for business communication. However, with the rise of phishing attacks, email […]

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Analytics / Knowledge

Why Bot Traffic Exists: The Good, The Bad, and The Ugly

Why Bot Traffic Exists: The Good, The Bad, and The Ugly In the digital world, bot traffic has become an […]

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Email Delivery / Knowledge

Avoid the Dreaded Blacklist with Email Deliverability Etiquette

Reputation can be everything. Maintaining a good look builds esteem in the fund world, while a poor show can direct […]

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Knowledge / Marketing Automation

As a Fund Marketer What is the Difference in Email Marketing and Marketing Automation

As a fund marketer, email marketing and marketing automation are related but distinct strategies. Here’s how they differ: Email Marketing […]

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Analytics / Content / Email Delivery / Email Templates / Knowledge / Marketing Automation

What Are The Top Challenges For Email Marketing For Fund Managers

Whether you are in fund marketing or not, email marketing has consistent challenges across all industries.  Even though email marketing […]

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Knowledge / Marketing Automation

Inbox Retargeting Methodology For Fund Managers

Inbox retargeting for fund managers is a digital marketing strategy that leverages email marketing to target potential investors who have […]

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Email Delivery / Knowledge

Email Phishing Avoidance For Fund Managers

Email phishing poses a significant threat to fund managers for several reasons: Financial Losses: Direct Theft: Phishing emails can trick fund […]

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Knowledge

Why Can You Not Add Forms to Emails

There are several reasons why forms are generally not allowed or recommended in emails: Security Risks: Phishing and Malware: Forms embedded […]

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Content / Email Delivery / Knowledge

The ‘Outlook Lines’ bug

Occasionally, you may notice your template has thin 1-pixel horizontal lines through it. This is due to a known bug […]

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Content / Knowledge

How to Increase Subscribers for Your Fund Newsletter

Attracting and retaining subscribers for your fund newsletter requires a strategic approach that combines valuable content, effective promotion, and a […]

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Content / Email Delivery / Knowledge

Mass Unintentional Unsubscribes from Mailing Lists

Many email automation platform users have seen mass unsubscribes with an odd behaviour pattern when sending out emails. This is […]

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Analytics / Knowledge

Digital Marketing Metrics & KPIs For Fund Marketing Teams

Digital marketing KPIs are qualitative and quantitative values that a fund marketing team uses to track whether or not they […]

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Email Templates / Knowledge

The Lastest Problem With Gmail – Pull Through Text and Images

Gmail was messing with the pull-through text. Gmail runs everything through a preprocessor before it displays it, which renames all […]

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Email Templates / Knowledge

Why Having noreply In Your Emails Is A Bad Idea

This is one of the things that drives me to freaking insanity; when I hit reply from on an email […]

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Email Delivery / Knowledge

Managing Soft Bounces In Email Marketing

Managing soft bounces in email marketing is crucial for several reasons: Maintaining Sender Reputation: Internet service providers (ISPs) and email […]

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