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Blog

The Inconvenient Truth of hedge fund marketing – The Engagement Metrics You Should be Tracking

“I know half of my hedge fund marketing budget is effective, I just don’t know which half it is!” I […]

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Company News / Product

ProFundCom introduces Engagement Blade technology for hedge fund marketing

ProFundCom has released its’ long awaited Engagement Blade technology. This feature gives ProFundCom users the ability to track all levels […]

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Blog

Blog: Crossing the Chasm with your Hedge Fund Marketing

In his famous business book, Crossing the Chasm, Geoffrey A. Moore introduces a concept called ‘inflection points’. Inflection points are […]

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Blog / Product

Only ProFundCom ticks all boxes for Hedge Fund Marketing

ProFundCom’s latest platform release has compared exceptionally well with the latest research on customer engagement metrics you should be tracking. In fact, no […]

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Blog

Cloud Computing and Hedge Fund Marketing

Everyone seems to be growing aware of cloud computing. Why does it matter – especially to hedge funds and asset […]

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Blog

Multimedia Fact Sheets – the next step after pdfs

Boring boring pdfs – Everything in the fact sheet world is a pdf – and that is about it. Everything […]

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Company News

PXP Vietnam Asset Management implement ProFundCom and see immediate benefits in their hedge fund marketing

PXP Vietnam Asset Management have implemented ProFundCom to provide their sales and marketing team with detailed intelligence on who is […]

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Product

ProFundCom increase performance of server farm and application platform

ProFundCom are in the final stages of increasing the capacity of our server farm as well as improving the speed […]

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Blog

Dark Matter in the Hedge Fund Marketing Universe

Hedge fund sales and hedge fund marketing If someone can tell me the difference between the two. I would be quite […]

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Blog

Blog: What is the glue between Hedge Fund Sales and Hedge Fund Marketing?

If someone can tell me the difference between hedge fund sales and hedge fund marketing I would be quite impressed. […]

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Company News

First Avenue Partners extends scalability for marketing with ProFundCom

First Avenue Partners have selected ProFundCom to scale-up their hedge fund sales and marketing activities. With the increases in mandates […]

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Blog

Weak-signals in your Hedge Fund Marketing – did you hear it coming?

Many of us miss opportunities that are right in front of our eyes. We’re so busy, so bombarded by data that we […]

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Blog

Crossing the Chasm – what’s on the other side of Hedge Fund Marketing?

Crossing the chasm in hedge fund marketing means finding investors that dwell outside your immediate network, thus making contact with […]

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Blog

ProFundcom remains “top of mind” with the North American and European managers

A recent customer satisfaction survey revealed that ProFundCom is highly valued and significantly engaged in providing marketing and sales intelligence […]

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Blog

What is Legal and Illegal in Emailing for Hedge Funds, Asset Managers and Wealth Managers?

“So you SPAM people” – this is what old university friends keep accusing me of. When I start to explain […]

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Blog

Blog: Twitter, Facebook, LinkedIn and Social Media for Hedge Funds

“Should we be worried about Twitter, Facebook and the other social media channels on the internet?” “Should Facebook and Twitter […]

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