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Why Re-Engagement Campaigns Matter
1. Protect Your Sender Reputation If a large portion of your list is inactive, ISPs like Gmail and Outlook take […]
Mailing List Sunsetting: What It Is and Why It Matters
Introduction In the world of email marketing, maintaining a clean and engaged mailing list is crucial for achieving high deliverability […]
DMARC Failures and What To Do About Them
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a security protocol that helps prevent email spoofing and phishing. In Simple […]
Apostrophe’s in Email Addresses
A rare but valid question Yes, you can use an apostrophe (‘) in the local part of an email address […]
Avoid the Dreaded Blacklist with Email Deliverability Etiquette
Reputation can be everything. Maintaining a good look builds esteem in the fund world, while a poor show can direct […]
What Are The Top Challenges For Email Marketing For Fund Managers
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing […]
Email Phishing Avoidance For Fund Managers
Email phishing poses a significant threat to fund managers for several reasons: Financial Losses: Direct Theft: Phishing emails can trick fund […]
The ‘Outlook Lines’ bug
Occasionally, you may notice your template has thin 1-pixel horizontal lines through it. This is due to a known bug […]
Mass Unintentional Unsubscribes from Mailing Lists
Many email automation platform users have seen mass unsubscribes with an odd behaviour pattern when sending out emails. This is […]
Managing Soft Bounces In Email Marketing
Managing soft bounces in email marketing is crucial for several reasons: Maintaining Sender Reputation: Internet service providers (ISPs) and email […]
How to Make Images in Emails Load Automatically
Images from bulk email tools are barred for very good reasons. The reason why images are not initially loaded is […]
Outlook Emails Being Delivered But Not My Email Blast
There can be the case where an Outlook message is delivered, but an email may be filtered out if it […]
Image Density In Emails – And Why It Matters
Image density definitely affects the delivery of emails. If there is more imagery than text in your emails, it will […]
How to Adapt to the iOS 15 Email Privacy Changes
Apple has announced a number of email privacy changes in a press release dated June 7, 2021. As a result […]