Email Delivery

Using a totally different domain (e.g., your fund uses firm.com but sends emails from firm-marketing.com, firmfunds-mail.com, mail-firm.net, etc.) creates major

Changing the From: address on bulk emails – especially at short notice or without a proper warm-up – creates technical,

When it comes to email, many of us rely on Google’s services like Gmail and Google Workspace. But there is

Since Apple introduced Mail Privacy Protection (MPP) in 2021, the way Apple Mail handles emails has changed dramatically. While these

Spoofed emails are a major problem for everyone with an email address. For financial marketers where the platform is so

Introduction In the world of email marketing, maintaining a clean and engaged mailing list is crucial for achieving high deliverability

DMARC (Domain-based Message Authentication, Reporting & Conformance) is a security protocol that helps prevent email spoofing and phishing. In Simple

Reputation can be everything. Maintaining a good look builds esteem in the fund world, while a poor show can direct

Email phishing poses a significant threat to fund managers for several reasons: Financial Losses: Direct Theft: Phishing emails can trick

Managing soft bounces in email marketing is crucial for several reasons: Maintaining Sender Reputation: Internet service providers (ISPs) and email