Email Delivery

Analytics / Email Delivery / Knowledge

Why Re-Engagement Campaigns Matter

1. Protect Your Sender Reputation If a large portion of your list is inactive, ISPs like Gmail and Outlook take […]

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Email Delivery / Knowledge

Mailing List Sunsetting: What It Is and Why It Matters

Introduction In the world of email marketing, maintaining a clean and engaged mailing list is crucial for achieving high deliverability […]

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Email Delivery / Knowledge

DMARC Failures and What To Do About Them

DMARC (Domain-based Message Authentication, Reporting & Conformance) is a security protocol that helps prevent email spoofing and phishing. In Simple […]

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Email Delivery / Email Templates / Knowledge

Apostrophe’s in Email Addresses

A rare but valid question Yes, you can use an apostrophe (‘) in the local part of an email address […]

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Email Delivery / Knowledge

Avoid the Dreaded Blacklist with Email Deliverability Etiquette

Reputation can be everything. Maintaining a good look builds esteem in the fund world, while a poor show can direct […]

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Analytics / Content / Email Delivery / Email Templates / Knowledge / Marketing Automation

What Are The Top Challenges For Email Marketing For Fund Managers

Whether you are in fund marketing or not, email marketing has consistent challenges across all industries.  Even though email marketing […]

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Email Delivery / Knowledge

Email Phishing Avoidance For Fund Managers

Email phishing poses a significant threat to fund managers for several reasons: Financial Losses: Direct Theft: Phishing emails can trick fund […]

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Content / Email Delivery / Knowledge

The ‘Outlook Lines’ bug

Occasionally, you may notice your template has thin 1-pixel horizontal lines through it. This is due to a known bug […]

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Content / Email Delivery / Knowledge

Mass Unintentional Unsubscribes from Mailing Lists

Many email automation platform users have seen mass unsubscribes with an odd behaviour pattern when sending out emails. This is […]

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Email Delivery / Knowledge

Managing Soft Bounces In Email Marketing

Managing soft bounces in email marketing is crucial for several reasons: Maintaining Sender Reputation: Internet service providers (ISPs) and email […]

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Email Delivery / Email Templates / Knowledge

How to Make Images in Emails Load Automatically

Images from bulk email tools are barred for very good reasons. The reason why images are not initially loaded is […]

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Email Delivery / Knowledge

Outlook Emails Being Delivered But Not My Email Blast

There can be the case where an Outlook message is delivered, but an email may be filtered out if it […]

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Email Delivery / Email Templates / Knowledge

Image Density In Emails – And Why It Matters

Image density definitely affects the delivery of emails. If there is more imagery than text in your emails, it will […]

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Blog / Content / Email Delivery / Knowledge

How to Adapt to the iOS 15 Email Privacy Changes

Apple has announced a number of email privacy changes in a press release dated June 7, 2021. As a result […]

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Email Delivery / Knowledge

Email Delivery For Fund Managers – 15 Rules For Delivery

  SPF/ DKIM – The Sender Policy Framework (SPF) is an email authentication technique that is used to prevent spammers […]

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Analytics / Email Delivery / Knowledge

When Is The Best Time And Day To Send Emails For Fund Marketing

When you are sending emails looking to raise assets it is important to give it the best chance to be […]

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