Private Equity digital marketing representation

Digital Marketing for Private Equity

Private Equity is an increasingly competitive market. Since Private Equity (PE) is by nature unlisted, there is increased pressure on the General Partners to market the various funds, make acquisitions, expand working capital, and improve the balance sheet.

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As the PE players increase (especially niche players), there is a crucial need to differentiate themselves. The move to digital has accelerated the need to improve investor communication, provide thought leadership, actively engage with existing investors on new fundraises. Building as much automation as possible provides our PE clients to fundraise at scale.

ProFundCom’s specific solutions for PE houses will enable you to access a single view of business intelligence and understand how your fundraising campaigns are performing across all your digital channels. Deliver personalised customer journeys and gain deep insights into what content is resonating with your investors.

Automation

Increase efficiency with ProFundCom’s powerful automation designers.  Set automated actions based on specific triggers and build powerful personalised experiences by delivering the right content based on your client’s preferences and behaviours.

Analytics

Track engagement across all your digital channels, score contacts based on their activity and ensure your relationship managers keep close to their customers. Seamlessly deliver intelligent engagement data into your CRM and track a client’s investor portal activity.

ROI Reporting

Access a single view of critical business and marketing intelligence.  Understand how your campaigns are performing across all your channels, month on month.  Effectively report on marketing ROI so you know where best to allocate marketing budget and resource.

Private Equity Package

Outlook Plugin

Analytics Integration

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PDF Page Tracking

Analytics Templates

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Survey Manager - Marketing Project Manager App

Survey Manager

Design

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Google Analytics

Google Analytics

Integration

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Social Media Engagement

Social Media Engagement

Analytics

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Website Engagement

Website Engagement

Analytics

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LeadDeck

LeadDeck

Reporting

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Process Automation

Process Automation

Automation

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Reporting Automation

Reporting Automation

Automation

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Template Automation

Template Automation

Automation

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