How Can Artificial Intelligence Aid Client Communication In The Fund Marketing Sector?

Published: 21 April, 2019

One of the many ways in which AI can help with fund marketing, is through its ability to provide quick and effective digital communication via a live website chat facility, or chatbot.

Your website plays a major role in attracting investment – as it is where both potential and existing investors will go to find an interactive and useful experience, which helps them to discover more about your brand and your fund. And by using a chatbot to answer simple questions, you provide a useful source of information for people who are considering investing with you. Harnessing the power of AI to enable initial communication with a potential investor in this way could be the difference between someone choosing to find out more about your fund, or moving onto the next one on the list.

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