How Does Website User Experience Affect Your Ability To Raise Assets?

Published: 4 May, 2019

The simple answer to this question is that good website user experience can boost your assets under management.

How? Because having a website that offers a good user experience – through being easy and simple to navigate and use – means that potential investors that visit it are more likely to watch and read your marketing content. So you must ensure that it’s well-designed and make moving around your site easy and intuitive, so that visitors can quickly find what they are looking for. Your website should also go beyond simple information provision to offer an interactive experience, so potential and existing investors can quickly find information about a certain fund or product through a user-friendly interface that makes it easy to find exactly what they need.

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Image from the Kurtosys article – The 50 Best-Designed Asset Management Websites