LinkedIn is the social media network for businesses and professionals. Users are fed a stream of fairly serious content – so it’s a good place to be talking about funds.
Thought leadership articles that confirm you as a subject matter expert work very well on LinkedIn. Infographics, quotes, and informative content are also a good idea on this platform and are very shareable. And, because so many people from the financial sector use it, LinkedIn is the ideal place to announce fund events and attract attendees. But, what you must remember with every single post – is that, to stay on the right side of the FCA, you must include appropriate risk warnings with anything that constitutes a financial promotion.
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