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Content, Email Delivery, Email Templates, Knowledge
In institutional fund marketing, lighter HTML emails consistently outperform heavily branded emails on deliverability. This isn’t a design opinion-it’s how
Content, Knowledge, Marketing Automation
Using automated email templates that dynamically insert client, fund, or performance data may feel efficient, but in practice it creates
Content, Knowledge
This is a really common (and frustrating) issue on LinkedIn, and it’s caused by a mix of caching, metadata, and
Blog, Content, Knowledge
When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately
Analytics, Content, Email Delivery, Email Templates, Knowledge, Marketing Automation
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing
Content, Email Delivery, Knowledge
Occasionally, you may notice your template has thin 1-pixel horizontal lines through it. This is due to a known bug
Content, Knowledge
Attracting and retaining subscribers for your fund newsletter requires a strategic approach that combines valuable content, effective promotion, and a
Content, Email Delivery, Knowledge
Many email automation platform users have seen mass unsubscribes with an odd behaviour pattern when sending out emails. This is
Content, Knowledge
Here are a few examples of how to increase engagement on LinkedIn. If possible, you want to aim for 2x
Content, Knowledge
Here’s a step-by-step guide on how to make a video for a fund manager: Step 1: Define the Objective of
Content, Knowledge
Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People
Content, Knowledge
Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People
Content, Email Templates, Knowledge
When writing an email to an investor about bad news, it’s essential to be transparent and honest while providing context
Blog, Content, Knowledge
Gmail’s popularity is falling off a cliff. In September of 2021, they controlled 35 25% of the market. But by
Content, Email Templates, Knowledge
Marketers are trendsetters with the platforms and channels that they use. As the world becomes more diverse there is now
Content, Knowledge
What should you post next? Are you staring at an empty screen trying to find inspiration for your next LinkedIn
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ProFundCom sits alongside your CRM to identify allocator intent, protect deliverability and turn engagement into allocations.