‘Content’ Archive

Content / Email Templates / Knowledge

Using Inclusive Language In Marketing Content

Marketers are trendsetters with the platforms and channels that they use. As the world becomes more diverse there is now […]

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Content / Knowledge

What Should You Next Post – When You Have A Brain Freeze or Writers Block

What should you post next? Are you staring at an empty screen trying to find inspiration for your next LinkedIn […]

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Content / Knowledge

What is Brand Awareness and Why is it Important for Fund Managers

Brand awareness represents how familiar your target investor is with your firm, fund or brand. It also means how well […]

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Content / Knowledge

ProFundCom Guide To Effective Blog Marketing

Blogging can be good for business. Since the advent of the internet, many businesses have boosted sales, conversions and brand […]

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Content / Knowledge

The Two Unknown SPAM Issues In Emails – Punctuation and Mixed Content

Mail Servers and Firewalls are all built not to let you know the reason that your emails are being blocked. […]

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Content / Knowledge

The Best Way To Select Keywords For SEO

SEO is a difficult art to attract visitors to your site. But done correctly it adds significantly to the inbound […]

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Blog / Content / Email Delivery / Knowledge

How to Adapt to the iOS 15 Email Privacy Changes

Apple has announced a number of email privacy changes in a press release dated June 7, 2021. As a result […]

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Content / Knowledge

How Fund Marketers Can Use UTM Parameters to Track Social Media Success

UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party […]

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Content / Knowledge

Thought Leadership 101 for Fund Marketers and Fund Managers

Ray Dalio Matthias Knab Patrick Boyle Besides being highly successful in business, these people are known as thought-leaders in the […]

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Content / Knowledge

Creating The Best Landing Page For Fund Marketing

Content marketing relies on getting a website visitor to leave their details behind in return for some gated content – […]

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Content / Knowledge

How To Avoid Email Fatigue In Fund Marketing

Email fatigue – is when a marketer is constantly sending emails and is overwhelming the recipients. The outcomes of this […]

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Content / Knowledge

What Is The Best Way To Build A Preference Center For Fund Managers

Putting investors in control of their digital experience is one of the most successful ways to engage and retain them […]

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Content / Knowledge

In Fund Management What Is The Best Way To Optimize Email Campaigns?

Optimising any process can be the ultimate can of worms as no campaign response is not dependent one thing it […]

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Content / Knowledge

Which Email Content Performs The Best?

It stands to reason that emails that are promotional in nature will have more images and get caught up in […]

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Content / Email Templates / Knowledge

How To Add Video In An Email

Major email clients including AOL, Gmail, Yahoo, and Outlook don’t support embedded videos, so your recipients will either not be […]

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