Resources

Using client personas in fund marketing can dramatically improve results and help boost assets under management. And things can be […]

To boost AuM through data gathering, you must discover the motivation and risk profile of your prospective and existing investors. […]

You can use SEO (Search Engine Optimisation) keywords to boost your website fund marketing, by including phrases and single words […]

The simple answer to this question is yes, because we live in a multi-channel world and the necessity of being […]

Thought leadership is a very effective marketing tool and this applies as much to asset management as any other sector. […]

Lead scoring and grading works very well in fund marketing, as it can streamline your sales cycle and ensure that […]

Artificial Intelligence offers incredible potential to the fund marketing sector, but for it to be truly successful you must make […]

Here is the latest ‘Best from the Web’ for digital marketers in finance for the month of June. We are […]

Facebook is a great vehicle for fund marketing, as it is flexible and easy to use. But it’s important to […]

If you’re clever, you can use social media to erect a ring of social proof around your financial brand. You […]

To create a client persona for the fund marketing sector, you must draw up a representation of the attitudes, goals […]

Content binging applies as much to fund marketing as it does Netflix. Because, when someone is about to make a […]

The most important thing to remember about website marketing is that people are only visiting your site to find information […]

When you market a fund across multiple channels, you have lots of data coming in from lots of sources. The […]

If you have built up a body of thought leadership content, you are sitting on a goldmine of knowledge. And […]