Can You Use Social Media For Fund Marketing And Still Comply With The FCA?

Published: 8 May, 2019

The short answer to this is yes, as there are no FCA regulations that explicitly prevents you from using social media for fund marketing. However, you need to be very careful.

If a post is deemed a financial promotion it must follow all the risk and disclosure rules within the body of the text. That means everything must be fair, clear and not misleading. You cannot spread this out over several posts, as each one will be viewed as a separate promotion and must still satisfy the criteria. But remember that these rules apply just to financial promotions – messages that induce people to invest with you. Thus you can use social media to talk about your latest charity initiative, or tell clients about a new office, for example. without any restrictions.

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