Before you launch a fund it is vital to first understand who you are selling to – and that means gauging your target market. By having a concrete understanding of your ideal investor, you can cater your content to their needs and preferences and distribute it among the appropriate channels, meaning that your marketing messages are always relevant.
To gauge which group of investors form your target market, you must develop an ideal client profile. This should be in-depth and take into account all the things you must know to be able to market your fund effectively. So, you must think about factors such as age, income, financial situation, attitude to risk, hopes for the future and financial burdens. This gives you the information you need to frame content that will be effective in bringing in investment.
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