Can Integrations Fuel Fund Marketing’s Evolved Engineering Role?
There’s an unavoidable truth in fund marketing that you’ll hear from fellow comrades, and especially from us: the job is […]
Power in Partnership: Considerations for Futureproofed Marketing Automations
If this decade has proved anything so far, it’s that ‘tech buyup’ has dominated financial services marketing. It’s not surprising […]
Why Sending From a Different Domain Is a Bad Idea
Using a totally different domain (e.g., your fund uses firm.com but sends emails from firm-marketing.com, firmfunds-mail.com, mail-firm.net, etc.) creates major […]
Why AI is Failing Fund Marketing
An insider’s look at navigating AI’s technical, organisational and regulatory barriers that hinder the digital revolution of financial marketing. Executive […]
Why Changing Your Sender’s Email Address for Bulk Emails Is a Bad Idea
Changing the From: address on bulk emails – especially at short notice or without a proper warm-up – creates technical, […]
ProFundCom Wins Client Communications Category at Annual 2025 Award
We’re thrilled to reveal the news that ProFundCom was named winner of Client Communications at the WealthBriefing Channel Islands Awards […]
Why Automated Templates with Embedded Data Are Not Best Practice (and Risk SEC Non-Compliance)
Using automated email templates that dynamically insert client, fund, or performance data may feel efficient, but in practice it creates […]
ProFundCom Product & Service Notification 28th November 2025
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]
REPLAY::How Fund Managers Can Overcome Low Engagement and Fragmented Investor Journeys
REPLAY::How Fund Managers Can Overcome Low Engagement and Fragmented Investor Journeys In this webinar, we covered: • How to build […]
Gmail and Google Workspace – The Hidden Cost
When it comes to email, many of us rely on Google’s services like Gmail and Google Workspace. But there is […]
Complete Marketing Automation Pack For Fund Marketing Teams
There are many smart automation workflows you can build using ProFundCom – tailored especially for fund managers. Here are 10 […]
12 Marketing Essentials Before Launching A New Fund
Promoting a fund is a big deal, and nobody knows this better than the marketer. There’s many steps an effective […]
The Month in Digital Marketing for Finance – November 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
LinkedIn Link Previews: Why Images Don’t Always Pull Through (and How to Fix It)
This is a really common (and frustrating) issue on LinkedIn, and it’s caused by a mix of caching, metadata, and […]
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