The Battle for the Inbox: Email Delivery in Fund Marketing
Every IR and fund marketing team needs to worry about these stats: Outlook delivers just 75.6% of legitimate emails. Gmail […]
Why Distrust May Inhibit Skyrocketing AI Adoption At IR Teams
AI usage among the whole IR function has jumped five-fold in three years. A radical shift, but one prone to […]
Move Beyond the Corporate Page! LinkedIn’s Algorithm Prefers People Over Firms
Funds’ social strategies have leaned on posting only to corporate LinkedIn pages. Recent audience engagement trends prove why that’s dating […]
Over Half of IRs Run Using AI, Which Could Be a Blessing And A Curse
Generative or agentic AI is not a headline for fund marketing’s proverbial tabloids anymore when it now dominates IR workflows. […]
Bulk-Sending Fund Emails? You May Face Gmail and Yahoo’s Compliance Crackdown
It is common practice for an investment manager to hit send once on an email to reach thousands of subscribers. […]
Funds Are Not Aware Their Investor’s Default Inboxes Are Swallowing More Marketing Emails
Global email deliverability rates are now a key metric for IR and marketers. As it turns out, the number of […]
Are Investor Email Comms Threatened By Gmail’s Spam-Complaint Rate Changes?
Changing email rules across providers is nothing new, albeit a recent ‘silent’ shift from Google can catch out unaware funds. […]
The Facts Behind Why Financial Advisors Should Ditch Ad Spend for IM Referrals
When outsourcing is not reaping returns, a strategic switch-up often entails making ineffective quick marketing wins. But what if such […]
A Firm Has Failed to Disclose Minibond Commissions, A Red Flag to FCA-Regulated Fund Marketers
Fund disclosures are rocky ground for promotion-approval at funds, with recent FCA disciplinary action proving their continual compliance headache. Equity […]
How to automatically populate templates
Most people can handle standard mail merge fields like first name, company name, and fund name. Despite this, many have not […]
How to simplify and reduce risk in the send process
This video covers all the tools the ProFundCom platform provides to help fund marketers reduce risk and stress during the email […]
How to streamline template creation
This video discusses the shift in mindset from traditional template copying to a more efficient method of assembling communications using […]
The hidden costs of relying on HTML-dependent workflows
This video discusses the inefficiencies and hidden costs associated with traditional HTML-dependent workflows in fund marketing. It also touches upon […]
Why traditional template-building tools slow teams down
This video discusses the inherent difficulties and inefficiencies faced by fund managers when using traditional email marketing tools. Key issues […]
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