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Analytics, Knowledge
Using Snowflake alongside ProFundCom is a seriously powerful combination – if you treat Snowflake as your single source of truth
Analytics, Email Delivery, Knowledge
1. Protect Your Sender Reputation If a large portion of your list is inactive, ISPs like Gmail and Outlook take
Analytics, Blog, Knowledge
The hyper-connected digital landscape, while a boon for fund marketing, is constantly assaulted by sophisticated bot farms. These automated armies,
Analytics, Knowledge
Why Bot Traffic Exists: The Good, The Bad, and The Ugly In the digital world, bot traffic has become an
Analytics, Content, Email Delivery, Email Templates, Knowledge, Marketing Automation
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing
Analytics, Knowledge
Digital marketing KPIs are qualitative and quantitative values that a fund marketing team uses to track whether or not they
Analytics, Blog, Knowledge
The three secrets I’m going to reveal to you in this paper are the key to using your marketing efforts
Analytics, Knowledge
More and more email servers and email clients are using third party servers to download images and open links within
Analytics, Knowledge
Data analytics in marketing is important because it helps the marketing team optimise their performance. Implementing analytics into the marketing
Analytics, Knowledge
Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Marketing
Analytics, Blog, Knowledge
So you start your marketing campaign and sit back and wait for the funds to roll in. Because that will
Analytics, Knowledge
Marketers in finance need the right data in order to run good campaigns, make the right decisions, and create effective
Analytics, Knowledge
How is your website performing month on month? How is your social media performing month on month? How is your
Analytics, Email Delivery, Knowledge
When you are sending emails looking to raise assets it is important to give it the best chance to be
From reading to raising
ProFundCom sits alongside your CRM to identify allocator intent, protect deliverability and turn engagement into allocations.