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Analytics / Email Delivery / Knowledge
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Why Re-Engagement Campaigns Matter
1. Protect Your Sender Reputation If a large portion of your list is inactive, ISPs like Gmail and Outlook take […]
Analytics / Blog / Knowledge
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The Silent Drain: Bot Farms, Click Fraud, and the Erosion of Fund Marketing ROI
The hyper-connected digital landscape, while a boon for fund marketing, is constantly assaulted by sophisticated bot farms. These automated armies, […]
Analytics / Knowledge
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Why Bot Traffic Exists: The Good, The Bad, and The Ugly
Why Bot Traffic Exists: The Good, The Bad, and The Ugly In the digital world, bot traffic has become an […]
Analytics / Content / Email Delivery / Email Templates / Knowledge / Marketing Automation
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What Are The Top Challenges For Email Marketing For Fund Managers
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing […]
Analytics / Knowledge
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Digital Marketing Metrics & KPIs For Fund Marketing Teams
Digital marketing KPIs are qualitative and quantitative values that a fund marketing team uses to track whether or not they […]
Analytics / Blog / Knowledge
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Analytical Skills For Fund Marketers
The three secrets I’m going to reveal to you in this paper are the key to using your marketing efforts […]
Analytics / Knowledge
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The 5 Most Important Trends To Measure In Your Fund Marketing
Data analytics in marketing is important because it helps the marketing team optimise their performance. Implementing analytics into the marketing […]
Analytics / Knowledge
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The Basics Of Digital Marketing Analytics
Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Marketing […]
Analytics / Blog / Knowledge
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What Is The Best Channel For Fund Marketing ?
So you start your marketing campaign and sit back and wait for the funds to roll in. Because that will […]
Analytics / Knowledge
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What Is Data Quality And Why Is It Important In Digital Marketing
Marketers in finance need the right data in order to run good campaigns, make the right decisions, and create effective […]