If you’re clever, you can use social media to erect a ring of social proof around your financial brand. You do this by by creating a ‘halo’ in terms of positive investor experiences and media mentions, which you feature on Facebook, Twitter, LinkedIn et al. This will help you build credibility and introduce you to a wider audience
This works because potential investors are unlikely to take first-line marketing, such as websites or emails, at face value. So, they do their homework and go online to research your brand – and one of the first places they look are your social media accounts. And that’s where you must build armour around your business and brand, by providing the sort of third-party evidence that people want to see – the opinions of third parties, such as existing customers and financial experts.
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