Facebook is a great vehicle for fund marketing, as it is flexible and easy to use. But it’s important to understand that not everything you post on Facebook will make it through to your followers. That’s because Facebook tries to just show people content that’s most relevant to them.
This means that relevance is key, so you should concentrate on posting quality, shareable content that is likely to be useful to your followers. Facebook is also very good for video – for example recorded investor testimonials. You can also post a live stream through the Facebook Live feature – which enables you to broadcast fund events and webinars. But, whatever you post, you must comply with FCA regulations by ensuring that anything that constitutes a financial promotion comes complete with the appropriate risk warnings.
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