If you have built up a body of thought leadership content, you are sitting on a goldmine of knowledge. And to maximise its value to your fund marketing efforts, you must keep using it by recycling the content in different forms.
For example, if you’ve been posting thought leadership blogs for a while, you’ve done most of the hard work by turning your ideas into articulate and helpful posts. So, it’s relatively easy to take the extra step of picking a few posts on a similar theme and collating them all into an easy-to-download ebook to attract potential investors. Equally, content can work across different formats. If you’ve written a popular blog for example, try turning it into a webinar or video. You can also use your thought leadership content as a way of boosting numbers on your fund marketing email list, by collecting a selection of your most popular posts and turning them into a free download as an incentive for potential investors to join.
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