How Do You Use Multi-Channel Data To Boost Your Fund Marketing?

Published: 30 May, 2019

When you market a fund across multiple channels, you have lots of data coming in from lots of sources. The best way to utilise all this valuable information is to analyse it thoroughly – as only then can it play a useful part in raising AuM.

To do this, you must first gauge the success of your campaigns, by analysing what has worked and what has not – and then compare information from all channels, so you know which medium has worked best. And you must have digital systems to help you, such as ProFundCom, which helps you track engagement stats for your emails. When you have all the relevant information you need, you must then put it to good use by basing future multi-channel campaigns on what you have learnt.


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