Can You Boost AuM By Gathering Data On Potential Investors?

Published: 7 July, 2019

To boost AuM through data gathering, you must discover the motivation and risk profile of your prospective and existing investors. These are the core principles that will guide buying habits, position, objectives – and anything else pertinent to an investment decision.

And you can do this relatively easily. First, set up a digital marketing campaign to distribute information that will persuade people to engage and interact with your brand – marketing emails, social media campaigns, thought leadership articles etc. Then, use a tracking platform such as ProFundCom to analyse what your prospects are engaging with, how they are engaging with it, and what they are ignoring. That enables you to send out highly targeted messages, which are relevant to each prospect and will persuade them to invest with you.

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