Silibona and the ProFundCom Trust 2020 Report
Here is the report from Silibona Education Trust one of the many charities supported by the ProFundCom Foundation. In the […]
What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in February 2021?
The chart below shows the sentiment across the main financial sectors in February 2021. The general trend for February was […]
REPLAY::Email Marketing 101: What Every Fund Needs to Know
REPLAY::Email Marketing 101: What Every Fund Needs to Know Since the pandemic struck, we’ve been busy helping small and mid-size […]
How To Avoid Download Images In Emails
The reason a lot of email distribution platforms end up with images having to be downloaded separately than the text […]
How To Avoid Email Fatigue In Fund Marketing
Email fatigue – is when a marketer is constantly sending emails and is overwhelming the recipients. The outcomes of this […]
What Is The Best Way To Build A Preference Center For Fund Managers
Putting investors in control of their digital experience is one of the most successful ways to engage and retain them […]
How To Avoid Using Unsubscribe Options Whilst Keeping An Email Compliant
When sending out bulk emails or email blasts there has been a huge emphasis on email personalisation which as we […]
How To Use Your Service Providers To Improve Your Asset Raising Efforts – an AlphaWeek Webinar Series
Insights from Digital Communications Technology Thursday, May 6, 2021 – 3pm GMT / 10am Eastern / 9am Central Register here […]
Does A Client Profile Help With Effective Blog Marketing For Funds?
A well-devised client profile of the type of person who is most likely to invest with you helps immeasurably with […]
What Must The Fund Marketing Sector Do To Prepare For A Post-Pandemic World?
The most important thing fund marketers must do to prepare for a post-pandemic world is to put resources into communicating […]
What Personalisation In Email?
Personalisation makes emails more relevant. With email, there is a lot more customer data you have and collect than you […]
In Fund Management What Is The Best Way To Optimize Email Campaigns?
Optimising any process can be the ultimate can of worms as no campaign response is not dependent one thing it […]
What Is The Best Way To Build An Email Strategy For Fund Managers?
There are a number of ways that you can build an email strategy and these can be as simple or […]
How Can I Test My Emails For Compliance In Fund Marketing
Normal email have a whole range of compliance regulations that they need to pass. CAN-SPAM act in the US CASL […]
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