Product & Service Notification 12th October 2020
As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]
How Funds Can Use Digital Marketing Analytics To Raise And Retain Assets – Part One
2020 has been some year. Covid-19 has taken us all on an unwanted rollercoaster ride and many things have changed […]
Is SEO An Important Aspect Of Fund Marketing?
The answer to this question is yes – as anything you can do help potential investors find you online is […]
Why Cutting and Pasting Does Not Work In Email Templates
In terms of branding, consistency is incredibly important, that goes for styling, presentation, fonts, colours, and a whole host of […]
How to Add Pull-Through Text in an Email
Pull through text is the text that appears in an email client just below the subject when an email arrives. […]
Investment Content Marketing Survey and Forecast 2020
Content Marketing Survey and Forecast 2020 — Report Now Available Just released! The latest report from Savvy Investor provides asset […]
The Month in Digital Marketing for Finance – October 2020
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in September 2020?
The chart below shows the sentiment across the main financial sectors in September 2020. The general trend for this […]
Is it Important To Hire An Expert To Help With Your SEO Fund Marketing?
SEO is a complicated and ever-changing field and there is only so far you can take things on your own. […]
Why Has The Investor Journey Become Non–Linear – And What Does It Mean For The Fund Marketing Sector?
There is no longer a linear investor journey in the digital age. Whereas once it went, basically, from first contact, […]
How Digital Marketing Became The New Normal For Wealth Managers And Private Banks – And How To Capitalise On It. Part 4
This is the fourth and final post in my series examining the new normal of digital marketing – and what […]
The Perfect Newsletter for Asset Managers
This is probably the best newsletter we have seen in the last 10 years. What makes it so compelling is […]
REPLAY::How Should Hedge Funds Be Using Digital Marketing Analytics to Target Investment Opportunities?
REPLAY::How Should Hedge Funds Be Using Digital Marketing Analytics to Target Investment Opportunities? Despite the shift from F2F to digital, […]
How Do You Market To The Invisible Investor?
The world just went digital. Admittedly it’s a process that’s been ongoing for a couple of decades, but the coronavirus […]
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