4 Lessons in Marketing Financial Products and Hedge Fund Marketing
I was recently asked if, after eight years of developing the ProFundCom platform, I had any nuggets of information about hedge fund marketing and asset management marketing. […]
ProFundCom secures exclusive deal with Equipos and Integrate
ProFundCom has secured an exclusive deal with Equipos and Integrate to provide detailed client and prospect engagement to the documents […]
Are Tablets Taking Over in Hedge Fund Marketing?
More and more funds are looking to see should they invest in providing a better tablet experience for investors and […]
Upgrade to ProFundCom console view of campaigns with more detailed engagement analytics
The ProFundCom console, the company’s platform for hedge fund and asset management marketing, got an upgrade designed to simplify its […]
The Use of Social Media by Hedge Fund Managers
The MHP Hedge Funds and Social Media Survey 2011 (the survey used Bloomberg’s The World’s 100 Richest Hedge Funds survey […]
“ProFundCom engages the RIGHT investors with the RIGHT message” – hedge fund marketing expert, Bryan Johnson.
Bryan Johnson, the Managing Partner of Johnson & Company recently commented that ProFundCom was essential for managers to raise in-flows […]
SEC legal requirements and compliance requirements for hedge fund marketing
As managers look to explore new methods to market their funds, a number of email and marketing products and platforms […]
Hedge Fund Marketing Index report – Only ProFundCom meets SEC legal and compliance requirements
As managers look to explore new methods to market their funds a number of email and marketing products and platforms […]
The Inconvenient Truth of hedge fund marketing – The Engagement Metrics You Should be Tracking
“I know half of my hedge fund marketing budget is effective, I just don’t know which half it is!” I […]
ProFundCom introduces Engagement Blade technology for hedge fund marketing
ProFundCom has released its’ long awaited Engagement Blade technology. This feature gives ProFundCom users the ability to track all levels […]
Blog: Crossing the Chasm with your Hedge Fund Marketing
In his famous business book, Crossing the Chasm, Geoffrey A. Moore introduces a concept called ‘inflection points’. Inflection points are […]
Only ProFundCom ticks all boxes for Hedge Fund Marketing
ProFundCom’s latest platform release has compared exceptionally well with the latest research on customer engagement metrics you should be tracking. In fact, no […]
Cloud Computing and Hedge Fund Marketing
Everyone seems to be growing aware of cloud computing. Why does it matter – especially to hedge funds and asset […]
Multimedia Fact Sheets – the next step after pdfs
Boring boring pdfs – Everything in the fact sheet world is a pdf – and that is about it. Everything […]
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