Ferox Capital builds systematic approach to hedge fund marketing with ProFundCom

Published: 29 February, 2012

Ferox Capital have selected ProFndCom’s sales and marketing platform for provide systematic marketing of their various funds and research. ProFundCom provides Ferox the ability to automatically generate detailed reports that can be filtered by salesperson, emails opened, emails read, emails printed, emails forwarded, website accessed and attachments opened – providing market leading communication analytics, lead scoring and marketing automation.

ProFundCom gave Ferox the ability to distribute research and know exactly who was engaged with us and who was not. Based on the information we could effectively plan a sales and marketing campaign around respondents and non-respondents. ProFundCom provides a very useful tool for developing a systematic approach to hedge fund marketing. “, said Paul Sansome, Founder and Managing Director of Ferox Capital.

“We at ProFundCom are delighted that once again a client in the hedge fund sector have recognised our speciality in this market and have gained value from the specific features in the ProFundCom platform that are targeted specifically for hedge fund marketing.”, said Paul Das, Founder and Managing Director of ProFundCom.

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