Are Tablets Taking Over in Hedge Fund Marketing?

Published: 25 January, 2012

More and more funds are looking to see should they invest in providing a better tablet experience for investors and prospects viewing their marketing material and related communications. In 2011, nearly 5% of all Internet traffic from global markets came from non-computer mobile devices. Mobile phones are responsible for two-thirds of that traffic, but the remainder is attributed to tablets. While mobile may still be in the lead, tablets are gaining notable steam. This is information that we have tracked in ProFundCom using our technology for hedge fund marketing and from Litmus.

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