ProFundCom Announces Agreement to Acquire AttachMetric, the leader in desktop email, attachment and web-link tracking
ProFundCom today announced it has entered into a definitive agreement to acquire AttachMetric, the world leader in desktop email, attachment and web-link tracking. The acquisition accelerates ProFundCom’s position in the hedge fund, wealth management and asset management sector by being able to offer desktop functionality and reporting for email communications. Today’s announcement reaffirms ProFundCom’s position as the leading provider of marketing platforms for the finance community and its role as the leader in providing deep engagement analytics for sales, marketing and investor relations.
AttachMetric will bring synergies to ProFundCom that will enable users to track their individual communications with investors and prospects via Outlook, Gmail or anyother personal email client. The integration with ProFundCom will greatly extend the commercial appeal of ProFundCom’s offerings and improve its value proposition to the sales and marketing function in financial institutions.
“Today’s acquisition reaffirms ProFundCom’s position at the center of the global communication engagement sector. Supporting our overall growth plan, acquiring AttachMetric amplifies our investments in the technologies demanded by those driving extreme growth and efficiency in sales, marketing and investor relations in the finance sector,” said Paul Das, Founder and Managing Director, ProFundCom. “AttachMetric’s employees and culture, along with its near ubiquity across the desktop, make it an ideal fit with ProFundCom’s marketing platform. And most importantly, this announcement boosts our investments into the hedge funds, asset managers, private banks and wealth managers that rely on technology as a competitive weapon.”