Product

Upgrade to ProFundCom console view of campaigns with more detailed engagement analytics

Published: 16 January, 2012

The ProFundCom console, the company’s platform for hedge fund and asset management marketing, got an upgrade designed to simplify its user interface, improve its display of detailed engagement analytics, optimize munti-media access and open it for third party app developers.

The analytics that are made available are

Content Enagement

  • Attachments opened
  • Web links opened

Email Engagement

  • Emails opened
  • Emails read
  • Emails scanned
  • Emails printed
  • Emails forwarded

Social Media Engagement

  • Re-posts
  • Re-tweets
  • Comments and Likes

“The last version of the ProFundCom platform has so many new features, in many ways new advances in the product never seemed to quite make it into the ProFundCom console but launching it gave us the opportunity to learn,” wrote ProFundCom’s Adam Wisebery, in an industry blog post on Friday. With the new release of the console ProFundCom hope that the depth and width of the analytics that are available are easier to access.

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