Mena Capital increases hedge fund marketing and sales intelligence with ProFundCom

Published: 9 February, 2012

Mena Capital, the London-based investment management and advisory company focusing in the stock markets of the Middle East and North Africa region, have selected ProFundCom to deliver communications to their investors and prospectsProFundCom not only gives Mena Capital the ability to send investor communications but also gives Mena Capital the ability to target their sales effort on prospects who are actively engaged and are showing an interest in Mena Capital’s funds.

“The more we know about our investors and our prospects, the more efficiently we can market our fund. We have worked with the ProFundCom platform to develop a process that provides an intelligent understanding of our investors and prospects. By integrating those insights with cutting-edge technology from ProFundCom, we are providing our sales and marketing team with advanced intelligence”, said Khaled Abdel Majeed, the founder and Managing Partner of MENA Capital.

Adam Wiseberg, EMEA Regional Manager at ProFundCom, comments: “We are delighted to add this specialist investment institution to our growing community of clients. We look forward to a successful implementation and a beneficial business partnership.”

Paul Das, Founder and Managing Director of ProFundCom, says “This latest success with Mena Capital reflects ProFundCom’s leading position in the investor and prospect engagement market, fully validating our business strategy to deliver world-class solutions to the global investment community.”

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