Galena Asset Management, the fund manager of eight highly-specialized commodity hedge funds, has selected ProFundCom to provide enhanced sales and marketing intelligence to its sales and investor relations teams. The ProFundCom system is integrated in the PerTrac CMS system at Galena and, as a result, will increase Galena’s ROI from the CRM platform.
Using the ProFundCom platform, Galena will automatically generate detailed reports that can be filtered by salesperson, emails opened, emails read, emails printed, emails forwarded, website access and attachments opened – providing market leading communication analytics, lead scoring and marketing automation.
“It is essential that financial institutions like Galena Asset Management take a strategic enterprise-based approach to monitoring sales and investor relation reporting – for its own benefit and its customers’. As an industry leader, ProFundCom continues to advise and help financial institutions to formulate a compliant marketing strategy with the aid of its platform. Not only does it help institutions achieve their marketing goals, it also helps to position them positively in the marketplace, as it has for Galena,” said Paul Das, founder and managing director of ProFundCom.