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Blog

How To Use Marketing Automation To Identify New Sources Of AuM

Many fund marketers now realise that marketing automation can boost AuM. But, equally, many don’t understand how. So, here’s some […]

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Email Templates / Knowledge

Why Does My Email Test Results Look Different Than My Local One?

There are a great deal of reasons why ProFundCom might show a different result to a result you performed manually […]

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Blog

How Should You Interpret Fund Marketing Data For A C-Suite Audience?

When interpreting marketing data and analytics, fund marketers often concentrate on the language of engagement – open rates, interaction etc. […]

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Blog / Events

REPLAY::ProFundCom Webinar::Getting the most out of Marketing Automation in Finance

Firstly, I hope you and yours are safe and healthy in these exceptional circumstances. Kindly find below the replay for […]

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Blog

How To Use Marketing Technology To Build Trust Amongst Investors

Trust is an essential part of successful fund marketing, and technology has a big role to play in this – […]

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Blog / Events

ProFundCom Webinar::Getting the most out of Marketing Automation in Finance

Firstly, I hope you and yours are safe and healthy in these exceptional circumstances. Like so many industries, we are […]

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Blog / White Papers

The ProFundCom Guide To SEO In Fund Marketing

In the digital age, getting found online is a vital part of any company’s marketing efforts – in any sector. […]

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Blog / White Papers

More Great Campaigns To Inspire Your Fund Marketing

A couple of years ago we wrote a ProFundCom white paper about how some great marketing campaigns from different sectors […]

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Blog / White Papers

The ProFundCom Guide To Effective Website Marketing

Your website is the most important marketing platform you have. Anyone who wants more information on your fund or your […]

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Blog

Coronavirus – ProFundCom Statement

On behalf of all of us at ProFundCom, I hope this message finds you safe and well. In light of […]

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Blog

The Key Drivers In Digital Fund Marketing In The Next Decade – Part Three

This is the last in a series of posts about the key issues that will drive digital fund marketing over […]

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Blog

The Key Drivers In Digital Fund Marketing In The Next Decade – Part Two

This is the second in a series of posts about the key issues that will drive digital fund marketing over […]

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Blog

The Key Drivers In Digital Fund Marketing In The Next Decade – Part One

This is the first in a series of posts about the key issues that will drive digital fund marketing over […]

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Blog

How Digital Marketing Technology Can Help You Manage Investor Expectations In The Fund Sector

Today’s investors have higher expectations than ever before, particularly as an increasing number have grown up in a digital age […]

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Blog

How Often Should You Communicate With Your Prospects In Fund Marketing?

  When it comes to communications in fund marketing, the message is quality over quantity – as one well-written, properly […]

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Blog

How Can Technology Be Used To Improve Marketing Communications With Investors?

Savvy fund marketers are increasingly using technology to find out more about their customers by tracking digital interaction, which produces […]

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