The rising importance of corporate social responsibility for fund companies is linked to the increasing prevalence of younger, millennial investors who increasingly favour brands and firms that appear to have a conscience and that are seen to fund and help environmental and social causes.
This has reached a stage where – for an increasing number of investors – a firm’s attitude to CSR is a fundamental issue. If it’s perceived not to be good enough, then they will look for somewhere else to invest their money. So, funds are doing ever more in this area. And it is one of the jobs of the fund marketing department to ensure that the CSR message gets through via positive PR campaigns and investor communication.