The ProFundCom Guide To Effective Website Marketing
Your website is the most important marketing platform you have. Anyone who wants more information on your fund or your […]
Coronavirus – ProFundCom Statement
On behalf of all of us at ProFundCom, I hope this message finds you safe and well. In light of […]
The Key Drivers In Digital Fund Marketing In The Next Decade – Part Three
This is the last in a series of posts about the key issues that will drive digital fund marketing over […]
The Key Drivers In Digital Fund Marketing In The Next Decade – Part Two
This is the second in a series of posts about the key issues that will drive digital fund marketing over […]
The Key Drivers In Digital Fund Marketing In The Next Decade – Part One
This is the first in a series of posts about the key issues that will drive digital fund marketing over […]
How Digital Marketing Technology Can Help You Manage Investor Expectations In The Fund Sector
Today’s investors have higher expectations than ever before, particularly as an increasing number have grown up in a digital age […]
How Often Should You Communicate With Your Prospects In Fund Marketing?
When it comes to communications in fund marketing, the message is quality over quantity – as one well-written, properly […]
How Can Technology Be Used To Improve Marketing Communications With Investors?
Savvy fund marketers are increasingly using technology to find out more about their customers by tracking digital interaction, which produces […]
The Month in Digital Marketing for Finance – March 2020
The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
The EU’s New Digital Strategy And What It Means For Fund Marketing
If you’re in fund marketing, then you need to take note of the European Commission’s wide-ranging new digital strategy. There […]
ProFundCom Releases Digital Marketing Benchmark Service for Asset Managers, Hedge Funds and Wealth Managers
With a continuous focus on developing tools to help financial services marketing teams work more effectively, ProFundCom has further enhanced […]
Should You Use Negative Social Proof In Fund Marketing?
Negative social proof is often used by marketers to persuade people to do something by highlighting how many people are […]
Is It Possible To Use The Certainty Effect In Fund Marketing?
The certainty effect is a principle of marketing psychology that asserts that potential customers are reassured by messages implying zero […]
Create a Responsive Email With Media Queries
Media queries can be used to target certain resolutions or even specific email clients and can replace or work alongside fluid […]
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