Blog

The Month in Digital Marketing for Finance – April 2020

Published: 31 March, 2020

The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Upcoming Online Events

Adobe Summit 2020

The digital experience conference has gone digital, launching on March 31, 8:30am PDT. Sign up for free access to the entire on-demand event. Hear from Adobe leaders. Discover new product innovations. Explore 100+ breakouts across six tracks. All in your browser and on demand. Register here

Salesforce Connections

Salesforce Connections is for Salesforce customers and prospective customers who are striving to build a direct relationship with customers. The agenda will feature content designed for customer service and customer experience professionals. Developers building apps for customers on the Salesforce Platform. The Connections virtual experience will deliver a full program of inspiring sessions and educational content directly to you, online. Register today to join the event from anywhere in the world. Register here

Features

Managing Marketing teams remotely – Kanban 101: How Any Team Can Be More Agile

How often do your team meetings start with this question:So, what are you working on again? Cue the huffs, puffs, and eye rolls. Every conversation or meeting with your team doesn’t need to start with a rundown of boring updates. Everyone should already know exactly who’s working on what—at any given time. If this sounds like organizational bliss, then it’s time your team adopts the kanban method especially in this time of the new-normal. Read more

Opinion

What The Coronavirus (COVID-19) Means For Marketers – Neil Patel

By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. Well, before I go into that, let me be clear on what marketers should NOT do. Read more

MarketingWeek – How marketers are fostering creativity in the age of the lockdowner’s guide to achieving the ‘total customer experience’ in 2020

In the age of lockdown, brands are being forced to think differently about how they foster creativity. Rather than getting the whole team in a room, sitting around a whiteboard and waiting for ideas to flow, marketers are having to get creative at their kitchen tables. Read more

Resource

Getting the most out of Marketing Automation in Finance – Webinar

Like so many industries, we are facing turbulent times. Financial Services is undoubtedly relationship-driven but when we are faced with remote working and unable to meet existing and potential investors face to face, how do we communicate effectively and in a timely manner? Access webinar replay

Working From Home? 12 Guides To Navigate The Remote Life (not another one!)

From productive routines to designing distributed processes, here’s a complete roundup of Trello’s most popular remote posts over the years. Read guides

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