When interpreting marketing data and analytics, fund marketers often concentrate on the language of engagement – open rates, interaction etc. But this is entirely wrong when explaining things to a C-suite audience, as what they are really interested in is the business bottom lime – costs and sales.
So, when reporting to the C-suite, you must interpret everything in the language of revenue, profit, and ROI – rather than click-through rates, likes or hard bounces. All this audience ultimately wants to know is ‘How much will this cost and how will it raise assets?’. So, before any C-suite meeting you must prepare yourself to demonstrate how your fund marketing will increase AuM and make the business more profitable.
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here