Blog: Cloud Computing and Hedge Fund Marketing

Published: 1 October, 2011

Everyone seems to be growing aware of cloud computing. Why does it matter – especially to hedge fund and asset managers and the marketing that they do?

Cloud computing is the delivery of a computing service as a utility (like the electricity grid) over a network (typically the Internet). Like the electricity grid, you get charged for what you use and the amount you use is not an issue….within reason.

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