Boring boring pdfs – Everything in the fact sheet world is a pdf – and that is about it.
Throw in some pretty graphics and personalisation and that is the best most asset managers and hedge funds have to offer. I have seen that the changes in format have minimal effect on readership and overtime the readership degrades to the faithful few or automated inboxes.
Even with systems like ProFundCom to track the effectiveness of hedge fund marketing, investors and prospects need to be continually engaged in the commentary around a fund’s strategy and managers. This is particularly relevant to prospects where you want to be “top-of-mind” with as many prospects as possible.