Blog: What is the glue between Hedge Fund Sales and Hedge Fund Marketing?

Published: 30 June, 2011

If someone can tell me the difference between hedge fund sales and hedge fund marketing I would be quite impressed. Considering that in other industries and sectors they are discrete functions, in the hedge fund world these are seen as one and the same due to the limited nature of the market and by definition the prospect base.

The trouble is that no one seems to have told our suppliers and our managers.

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