Blog: Crossing the Chasm with your Hedge Fund Marketing

Published: 17 October, 2011

In his famous business book, Crossing the Chasm, Geoffrey A. Moore introduces a concept called Inflections Points – changes in how a product is viewed by the audience that it is being marketed to. Moore insists that everyone must carefully watch and properly react to as internal and external conditions evolve, and be able to identify and act on these Inflection Points. This has a resonance in how hedge fund managers and asset managers market their funds. A good marketeer will always be on the lookout for what’s changing with the prospects that they are targeting.

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