Resources

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Our insights will give you information on trends in the industry, white papers, best practices as well as news about ProFundCom.

Blog

Can Event Marketing Convert Cold Leads in The Fund Sector?

On the surface, it may not make sense, but event marketing can actually be very effective in turning cold leads […]

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Blog

What Is The Best Way To Use Copy And Images In Fund Marketing Emails?

The answer to this question lies in a recent mass study of email activity undertaken by Twilio – the global […]

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Blog / Events

REPLAY::Digital Marketing Transformation 2020: What Have We Learned and What’s Next?

Meeting Recording: REPLAY::Digital Marketing Transformation 2020: What Have We Learned and What’s Next? Access Password: ProFundCom1018! As the investor journey […]

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Blog

Is It Important To Know Which Devices Are Used To Open Your Fund Marketing Emails?

It’s vital to know which devices are being used to open your fund marketing emails, as – if you have […]

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Blog

The Rise of Email Clents 2010 to 2020 in Financial Services

With 97% of people preferring to receive fund communications via email, we looked at how email client adoption has changed […]

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Blog

What Is The Most Important Aspect Of Investor-Centric Fund Marketing?

Investor-centric fund marketing means treating each one of your investors as an individual and guiding them through the whole process […]

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Blog

Sentiment Analysis and ProFundCom

Sentiment analysis is the interpretation and classification of emotions (positive, negative and neutral) within text data using text analysis techniques. […]

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Blog / Product

Product & Service Notification 11th July 2020

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Blog

Zoom Is Dead – Long Live Email (At Least for Fund Marketing)

A lot’s changed in lockdown. At the start of the year, nobody predicted that going to the shop would soon […]

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Blog

How Important Is Email In Fund Marketing?

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Blog

Good News For Fund Marketing Teams – Email Rides Again…

A lot’s changed in lockdown. At the start of the year, nobody predicted that going to the shop would soon […]

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Blog / Events

REPLAY::Is Digital Marketing the New Normal for Hedge Funds?

When travel is restricted or your funds are underperforming does your firm take a more proactive approach to digital marketing? […]

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Email Templates / Knowledge

Best Financial Services Email Templates

Another great example of email templates Single call-to-action Mail information above the email fold Additional information available when the email […]

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Email Templates / Knowledge

Bullet Points in Outlook

Bullet points have had huge inconsistencies with recent versions Outlook. Prior to Outlook 2007 all versions of Outlook rendered standard […]

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Blog / Events

REPLAY::ProFundCom Webinar::Five Ways to Raise AuM Using Data Science in Your Digital Marketing

We’ve reached a new era in the digital world – especially if you are working in financial services. The way […]

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Blog / Sentiment

What Is the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in June 2020?

The aim of this service is to help our clients and fellow marketers in finance use the latest AI and […]

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