Published: 15 July, 2020

Is It Important To Know Which Devices Are Used To Open Your Fund Marketing Emails?

It’s vital to know which devices are being used to open your fund marketing emails, as – if you have problems with particular devices or operating systems – then you are losing a large chunk of your potential investors.

To avoid this, you must ensure that your fund marketing emails load quickly and display correctly on all devices. So, it’s a good idea to actually track what sort of open rate you are recording at the device level, then act if there is a problem. You should also track rates for clicks and attachment opens. If you see that there’s a strong rate on Android devices, for example, but it’s way down on iPads – then it points to emails not working correctly on those devices and/or operating system. So, while people can open them they can’t necessarily easily get to links and attachments.

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