Published: 29 July, 2020

Product & Service Notification 29th July 2020

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the platform. We will be sending these notifications every time there are updates to the platform.


Audience Analysis
Impact: Medium
Section: Platform

We have implemented a new section in the Insights tab where we look to answer the following questions

1. Is your audience growing?
2. Are our communications convincing?
3. Is our content working?
4. Are people losing interest?

Template Sentiment Analysis

With the ProFundCom Sentiment analyser, users can automatically detect the sentiment of the communications they are sending out. The monitor automatically tags emails in the platform once they have been created or have recently been saved. Sentiment analysis is the interpretation and classification of emotions in your communications and is classed as:

  • positive (+),
  • negative (-)  or
  • neutral(=)

The classification is done by analysing the text data using advance text analysis techniques based on AI and Machine Learning.

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