The Month in Digital Marketing for Finance – July 2020
The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
How To Use Fund Marketing Metrics In A Post-COVID World
Your metrics – how you measure success – is a major part of sales and marketing. You must measure your […]
How To Use Fund Marketing Reporting In A Post-COVID World
With fund marketing reporting, you must ensure you report on factors that can make a real difference to your sales […]
How To Boost Communication Between Fund Marketing And Sales Teams In A Post-COVID World
The entrenched nature of so many sales and marketing teams in the funds sector, where each works as a separate […]
Does Personalisation Work In Fund Marketing Emails?
Personalisation can work wonders in fund marketing emails, as it suggests to the recipient the content is exclusively for them. […]
How To Use Fund Marketing Personas In A Post-COVID World
Marketing personas are vital, as they tell you what you need to know about those you are targeting with your […]
How To Use Fund Marketing Nurturing In A Post-COVID World
In a fund marketing context, nurturing your prospects means leading the potential investors within your database towards a sale. And […]
Five Ways To Improve Your Post-COVID 19 Sales And Marketing In The Funds Sector
Major global events often have repercussions for business. And the COVID 19 crisis is no different. The scale and speed […]
Is Rising Email Volume A Problem For Fund Marketers?
The answer to this question is – possibly. Statistics show that the number of marketing emails being sent is rising […]
Asset Managers, now is your chance – There will never be a better time to endorse societal responsibility – Jean-François Hirschel
As countries around Europe start to emerge from lockdown, we find ourselves in a world with just a few certainties […]
Measurement Is The Key To Success In Fund Marketing
The more you measure your campaigns – and analyse your findings – the better your fund marketing will perform. Is […]
The Best Financial Email Examples
The is a great example of an email template for the finance sector. This email template highlights Excellent use of […]
Center the Contents of an Email
To center the content of an email following the following steps in the HTML mode of the Template Editor Align the […]
Background Images in Emails
There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost […]
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