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In his famous business book, Crossing the Chasm, Geoffrey A. Moore introduces a concept called ‘inflection points’. Inflection points are […]

Everyone seems to be growing aware of cloud computing. Why does it matter – especially to hedge funds and asset […]

Boring boring pdfs – Everything in the fact sheet world is a pdf – and that is about it. Everything […]

Hedge fund sales and hedge fund marketing If someone can tell me the difference between the two. I would be quite […]

If someone can tell me the difference between hedge fund sales and hedge fund marketing I would be quite impressed. […]

Many of us miss opportunities that are right in front of our eyes. We’re so busy, so bombarded by data that we […]

Crossing the chasm in hedge fund marketing means finding investors that dwell outside your immediate network, thus making contact with […]

A recent customer satisfaction survey revealed that ProFundCom is highly valued and significantly engaged in providing marketing and sales intelligence […]

“So you SPAM people” – this is what old university friends keep accusing me of. When I start to explain […]

“Should we be worried about Twitter, Facebook and the other social media channels on the internet?” “Should Facebook and Twitter […]

On a daily basis, the emails that you send out have the potential to be blocked – at the corporate […]

There is such a thing as too many leads. A business thrives on a well-managed pipeline. If following up leads does […]

So when we are marketing our funds and no matter what size of email lists we have – we are […]

And here’s where I put my marketer’s hat on and suggest that old shoes are like old contacts: they shouldn’t […]

In a recent posting on Linked-In, Annette Baker, Desktop Application Leader at Google commented that whilst Google Analytics provides a […]