Blog: Researching/Prioritising Mailing Lists or “Lead Scoring”

Published: 26 March, 2011

There is such a thing as too many leads.

A business lives and dies by a well managed pipeline. If following up of leads does not fall into a process, the fact is they will get lost. The transaction size of hedge funds are that much higher and leads that much rarer, that a detailed process needs to be in place – and not rely on charismatic sales people. ProFundCom aids this process by giving you access to prospect’s engagement with your email and web communications– the “digital body language”. This information is automated and delivered internally as reports and can provide automated messages to prospects and future prospects.
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