Blog

Private Equity Marketing In The Digital Age

Private equity firms have traditionally focused their marketing efforts on public relations, printed marketing materials, and the business website. The […]

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Blog

What Lessons in Fund Marketing Can We Take Into 2022

No firms in the fund sector got through 2020 without turning to digital methods to communicate and engage with clients […]

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Blog / Events

REPLAY::Expert Panel Session on Fund Marketing Outlook in 2022

REPLAY::Expert Panel Session on Fund Marketing Outlook in 2022 For our penultimate webinar of 2021, we’re going to be joined […]

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Blog / Product

ProFundCom adds Account Based Marketing for Managers

ProFundCom has just released its latest App that provides managers with the ability to do account-based marketing or ABM as […]

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Blog

How Digital Techniques Can Improve Client Engagement In The Wealth Management Sector

In wealth management, client experience matters. Do it well and your clients will be more loyal – and more open […]

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Blog / Company News / Events

ProFundCom Foundation Supports The Wealth For Good Awards 2022

The ProFundCom Foundation is delighted to be supporting The Wealth For Good Awards 2022. The new WealthBriefing Wealth for Good Awards will give an opportunity […]

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Blog

Can Automated Marketing Reporting Boost Growth For Your Fund?

The answer to this is yes, as you can use automation to identify and build on your marketing successes and […]

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Blog

The Month in Digital Marketing for Finance – November 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

Pardot for Finance – When Does Pardot Work and When To Stop Using It

If you are using Salesforce the common sense thing to do is use their marketing automation tool Pardot also known […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in October 2021?

The chart below shows the sentiment across the main financial sectors in October 2021.  

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Blog

Will Technology Bring Fund Marketing And Sales Teams Closer Together?

The simple answer to this question is yes, as increasingly sophisticated digital platforms enable a more holistic approach to the […]

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Blog / Events

REPLAY::Fund Marketing: Lessons From 2021 and Trends to Look Out for in 2022

REPLAY::Fund Marketing: Lessons From 2021 and Trends to Look Out for in 2022 As we enter the last quarter of […]

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Blog

Why Do Problems Occur Between Fund Marketing And Sales Teams?

Despite having the same ultimate aim – and a lot of common ground – fund marketing and sales teams tend […]

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Blog

How To Use Marketing Automation To Improve The Investor Experience

Today, in every sector, the customer experience is more important than ever before. People want and expect service providers to […]

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Blog

The Month in Digital Marketing for Finance – October 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in September 2021?

The chart below shows the sentiment across the main financial sectors in September 2021.   Asset Management Sentiment Analysis Investment Management […]

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