Blog

Can You Use Social Media For Fund Marketing And Still Comply With The FCA?

The short answer to this is yes, as there are no FCA regulations that explicitly prevents you from using social […]

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Blog

Does It Pay To Be Original With Your Fund Marketing Content?

Originality can pay off in fund marketing, but not always. And, in fact, it can be dangerous – as when […]

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Blog

How Does Website User Experience Affect Your Ability To Raise Assets?

The simple answer to this question is that good website user experience can boost your assets under management. How? Because […]

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Blog

How Do You Create Persuasive Fund Marketing Content?

 There are a number of things you must do to create persuasive fund marketing content. In short, you must keep […]

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Blog

How To Successfully Integrate A Data Scientist Into Your Fund Marketing Team

A data scientist can be a massive asset to any fund marketing team. But to help he or she do […]

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Blog / Events

ProFundCom congratulates the winners of this year’s annual WealthBriefing European awards – Sponsored by ProFundCom

Practitioners in Europe’s wealth management industry gathered at the sumptuous setting of the Guildhall in the City of London to […]

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Blog

How Can Artificial Intelligence Aid Client Communication In The Fund Marketing Sector?

One of the many ways in which AI can help with fund marketing, is through its ability to provide quick […]

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Blog

Is It Important To Gauge Your Target Market When Launching A Fund?

Before you launch a fund it is vital to first understand who you are selling to – and that means […]

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Blog

How Do You Ensure Your Fund Launch Keeps Momentum?

To stop a fund launch running out of steam, you must develop a marketing plan for the six to twelve […]

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Blog / White Papers

How AI Can Shape The Future Of Your Fund Marketing And Help You Boost AuM

Artificial intelligence (AI) is everywhere in the modern world. From algorithms that predict what we want to watch on television, […]

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Blog

How Do You Create Targeted Email Campaigns In Financial Marketing?

To use targeted email campaigns in financial marketing, you must first analyse how your prospects interact with your existing content. […]

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Blog

What Is The Best Strategy For Using Client Personas In Fund Marketing?

Using client personas is a powerful technique for anyone in the fund sector, but to really boost your fund marketing […]

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Blog

How Do You Identify Which Investors To Target With Account-Based Marketing?

To make the most of account-based marketing (ABM), your sales and marketing teams must get together and identify which of […]

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Blog

How Do You Speed Up Your Fund Sales Cycle?

You can significantly speed up your fund marketing cycle by analysing all the sales and marketing data you hold to […]

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Blog / Product

ProFundCom Product & Service Notification 4th April 2019

The ProFundCom User Group will be held on May 10th in London, and you will receive an invitation in due […]

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Blog

What Is Structured Marketing And How Can It Be Used To Raise Assets Under Management?

Structured marketing is a strategy that concentrates on sending out content in a structured way, which can be planned weeks […]

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