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Can Automation Cut Costs In The Fund Marketing Sector?
The simple answer to this question is yes, as fund marketing automation has the potential to deliver significant savings across […]
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How To Use The Personal Touch In Your Fund Marketing
Personal touches work well in fund marketing, as the more personal a marketing message is, the more likely it is […]
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How Labelling Prospects Can Help Boost Fund Investment
The labelling technique is a marketing strategy that involves assigning some sort of label to a person – a trait, […]
Blog / Product
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ProFundCom Product & Service Notification 17th January 2020
Campaign Re-mail Section: Campaigns Description: The re-mail functions allow you to quickly re-send emails to recipients who did not open them. […]
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The No.1 Factor that separates Winners and Losers in the Asset Management Sector
Asset managers who are relatively new to the sector are often caught in a Catch 22 situation. They need to […]
Blog / Product
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ProFundCom Featured App: Event Manager
Events, whether live or online, now form an integral part of the omni-channel approach for financial services firms. Industry events […]
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The Twilio Email Benchmark Report 2019 – What It Means For The Fund Marketing Sector
The Twilio SendGrid Email Benchmark Report for 2019 has just been published and ProFundCom has summarised the report for fund […]
Blog / Events
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ProFundCom Webinar::Five Digital Marketing Trends to Raise Assets in 2020
Any prudent marketer will know that it’s important to step back from day-to-day tasks and take time to research trends, […]
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Can Giving Prospects Less Choice Encourage Them To Invest More?
The simple answer to this question is yes, as when people are offered a plethora of choices, they often end […]
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The Month in Digital Marketing for Finance – January 2020
The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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ProFundCom Product & Service Notification 23rd December 2019
Infrastructure Upgrades Impact: High Section: Platform Description: Over the next few weeks we will be moving our infrastructure to a new secure […]
Blog / White Papers
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The ProFundCom Guide To Effective Thought Leadership Content
Thought leadership is something of a buzzword in fund marketing circles at present. It is seen as a way into […]
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Which Asset Managers Will Be The Winners And Losers In The Machine Learning Age?
Many asset managers are now investing in machine learning (ML) technology. And with good reason, as ML is a valuable […]