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So what did we learn in 2014 about email and digital marketing…..
Here is a slightly irreverent look at what the business analysts learnt about email marketing and digital marketing in 2014. […]
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Don’t Be Fooled By Big Ideas – Why Big Data Means Nothing In Marketing
Big data is a term that’s bandied around a lot these days, and increasingly so in regards marketing. Big data […]
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60-Second Comment: Content Marketing in Financial Services
“Content marketing seems to be more than just the latest buzz phrase, introducing a way of deepening engagement with customers […]
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Social Media compliance issues in finance for hedge funds and asset managers
In terms of compliance that is a difficult question to answer, as regulatory bodies such as the FCA don’t offer […]
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How To Ensure Your Digital Marketing in Finance, Asset Management and Hedge Funds Stays Legal
What is social media and digital media? In terms of compliance that is a difficult question to answer, as regulatory […]
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AIFMD And What It Means To Your Email Marketing
Using email is essential for anyone in the financial services sector as it allows you to quickly and easily connect […]
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Which of your prospects are visiting your website?…..and do you even care?
Whilst there have been many platforms that give you the ability see which of your prospects is reading your email […]
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How To Make Your Events The Best In The Business
Events are a fantastic marketing tool as they are the ultimate in ‘permission marketing’. This means marketing to someone who […]
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A summary of AIFMD and what it means for email marketing in finance
What is AIFMD? Creates a single EU market for funds The passport allows funds to be marketed across borders Non-EU […]
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The types of email metrics that are worth analysing
Day after day, day after day, We stuck, nor breath nor motion; As idle as a painted ship Upon a […]
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ProFundCom Launches Powerful New Predictive Software for Email Marketing
ProFundCom, the trusted leader in email marketing for the finance sector, has added an impressive new weapon to its armoury […]
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Increase your email engagement with ProFundCom’s new service
At ProFundCom, we are constantly reviewing our service to identify what we can do to help our clients and trialists more.
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AIFMD – The game changer for email marketing in finance
I am writing to you because I need to relay vital information about the recent Alternative Investment Fund Managers Directive […]
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ProFundCom releases AIFMD Compliance App for their Email Marketing Platform
ProFundCom has released this article to relay vital information about the recent Alternative Investment Fund Managers Directive (AIFMD). Please read […]